• Project Yellow Light

  • New Media Institute

  • University of Georgia

project yellow light's scholarship promotional image

Project Yellow Light

What Exactly is
Project Yellow Light?

Project Yellow Light is a competition which invites high school and college students to compete for the Hunter Garner Scholarship by creating billboard, radio, and video ads that encourage young people to avoid distracted driving. The winning ads are selected annually by a panel of professional advertisers and then run across the country.

logo for project yellow light
billboard featuring a hand with phone attached to the palm, with text: can you put it down?

The Can You Put it Down? Campaign

logo for our campaign: can you put it down?

Our Answer to
Project Yellow Light

We created the Can You Put It Down? campaign in answer to PYL's challenge. The campaign asks young drivers to put their phones down whenever they get behind the wheel, just as they put their phones down in other scenarios. The lighthearted campaign encourages teens and young adults to avoid distracted driving with humor and by chalenging them to put their phone down in the car, just as they put it down in other scenarios.

The Phone-in-the-hand

Quite Literally
Glued to our Phones

Everyone knows someone who can't put their phone down. The billboard, radio, and video deliverables for the Can You Put it Down? campaign are united by the idea of a person who is overly-attached to their phone. The billboard and video advertisements show this attachment as a literal attachement, and the radio PSA turns this concept into a character.
Rather than lecturing about potential dangers, or rattling off impersonal statistics, Can You Put it Down? presents everyday, commonplace scenarios, made ridiculous by an inability to put down your phone.

logo for project yellow light

The Team

Elizabeth Conway

Project Lead
Advertising

Matthew Elmore

Radio Expert
Communication Studies

Sydney Hughes

Visual Artist
Graphic Design

Seth Monyette

Video Production
Entertainment and Media Studies